Jewelry bargains & discounts
Jewelry is the gift of lasting beauty, but if you are tempted by a mail-order or online discount promotion, TV commercial, street peddler, and even some friend offering a glittery bargain that sounds tempting, your enjoyment and the jewelry may tarnish sooner than you expected. Here are some typical promotions which should make you wary.
40% off 60% off
The public is being bombarded by all kinds of outlets-even well-known merchants-offering jewelry and related items through ads and promotions claiming so-called discounts which are so exaggerated that you should question whether they are true discounts:
- Was the merchandise ever sold at the regular price? For how long?
- Was the "retail" "former" "reference" price purposely inflated and then lowered to lure you into thinking youre saving money?
- What is the jewelers basis for providing such an "amazing" discount?
There is nothing wrong with legitimate discounts and many fine jewelers will offer these opportunities when they are trying to move out slow selling items to make room for newer merchandise or are discontinuing certain styles or even a name brand but, deceptive pricing offers you no bargain. To avoid being ripped off, shop around compare quality and service as well as price and ask questions!
Always look for the karat mark: 14K or 18K
When buying gold jewelry, always look for a karat mark such as 14K or 18K, with the manufacturers trademark. Make sure the mark appears on a part of the chain besides the clasp. Sometimes, if only the clasp is marked 14K, the chain may not be real gold. Anything less than 10K gold cannot be legally marked or sold as real gold.
Genuine & counterfeit watches for low $$$
Be wary of promotions for genuine name-brand or counterfeit watches for as low as $10.00 or, familiar brands that normally sell for $2,000-$5,000 offered at unbelievable prices as low as $50.00. These watches are not genuine, carry no manufacturers warranty, and have little value. Usually, certain brand names are stamped on the dials of the counterfeits by promoters.
To avoid this scam:
- Be wary of extremely low-priced items
- Look for correct spelling of brand-names and karat gold mark
- Ask for a warranty
- Check with your local jeweler
Mail-order and Online bargains
Anyone considering a mail-order or online bargain should check beforehand with the Better Business Bureau in the postal area of the promoter. Because most promoters are reached only at a post office box number rather than a street address or a web site that does not offer the opportunity to actually speak to a representative, it is very difficult to contact the firm directly in the event of non-receipt or dissatisfaction. The Better Business Bureau could provide useful information before any monetary commitment is made.
Compare quality and service, and ask questions! A Jewelers of America member is a professional jeweler whose reputation is based on his integrity and service in the community and is someone who will be around after youve made your purchase. He is available to answer your questions about real jewelry and can offer you a selection of the newest styles in all price ranges.